Why You Need a Professional Headshot

Why You Need a Professional Headshot Once only reserved for executives, LinkedIn made headshots an imperative part of the professional landscape in the last decade. And it’s easy to see why your professional portrait is an entry point for doing business. Your professional photo can make a powerful statement before you even say anything. Why are headshots important? In an increasingly virtual world, we need to connect with other humans, even through faceless means like texts and emails. A professional headshot is your digital handshake. It’s a friendly way to introduce yourself and interact with fellow professionals when you can’t be face-to-face. Your professional photo can send a message of confidence, intelligence, and trustworthiness in a 2D, virtual world before you even speak. Even if your company doesn’t offer headshots, you should consider making an investment in one right now. Can I use a selfie

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How to Brand Yourself for a Job

How to Brand Yourself for a Job The word “brand” is weird, right? I mean, what does that even mean? a type of product manufactured by a particular company under a particular name. Example: “a new brand of detergent” an identifying mark burned on livestock or (especially formerly) criminals or slaves with a branding iron. Hm… is that what we’re talking about here? Of course not! The world has changed, and the likes of celebrities, influencers, and a multitude of vocational storytellers have brought new meaning to the word brand.  Their marketing minds have taken the traditional process of brand development and they’ve enriched it with emotional presentation, sentimental aesthetics, and visual storytelling.  In a nutshell: They’ve made it personal. Personal Branding “Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority

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3 Resume mistakes you DO NOT want to make

3 Mistakes You Do Not Want to Make on Your Resume You’ve dressed the part, nice suit, elevator speech ready, notes in hand. You walk out your front door and step directly into a deep mud puddle that splatters everywhere. That. That is EXACTLY what it is like when you make one little mistake on your resume. When you have such a short time to make an impression any little mistake can ruin your chance at the interview. Here are the top 3 mistakes to avoid when drafting your resume. 1. Use statements not objectives A common pitfall in resume writing is to write an objective to show that you are perfect for the job at hand. Seriously. Everyone knows your objective is to get the job and it is obvious that you feel you are perfect for the position you are applying for. This

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Why the X Matters Most in Google’s XYZ Formula

Why the X Matters Most in Google’s XYZ Formula Google’s MO has always been simplicity, and that goes the same for their resume writing advice.  Keep it short (one-page resumes…just like we preach here at The 2%!) Keep it bulleted for ease of reading (hence this list is bulleted) Keep it formulaic (WHAT??) Formulaic…how is that simple? Easy. Google sorts all content according to algorithms so that the best and most relevant content floats to the top of your search page. They make a complicated thing like searching through thousands of web pages simple by using a formula. So why wouldn’t they apply that same logic to their resume reviewing? A simple formula that helps the best resumes float to the top of the resume pile and get chosen to be part of that 2% that get the coveted Google interview. The Google XYZ formula

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How Much Experience Should I Put on My Resume?

How Much Experience Should I Put on My Resume? Easy question, easy answer. Show all of it! (So long as it helps lend to your Pro-Personal Brand) You absolutely need a chronological listing of your employment on your resume that dates back at least 10 years.  Have you been working for less than 10 years… well, then you need to include all of it! (some exceptions to this rule are detailed below!) We all know to put the most recent position first, including all your accomplishments (or the “results” you produced) while in the position, and include some of them most important skills you needed that were necessary to achieve those results.  Hint: include the skills you know the hiring manager is likely looking for in the role they are filling.   But what about all the experience before that?  Here are a few tips: First

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How Do I Stand Out From Other Job Applicants?

How to Stand Out in a Competitive Job Market This is for my college graduates out there. The “skills” section of a resume can be the most intimidating for recent graduates with little to no experience in the job market. And with the number of graduates rising every year, you’re going to fall in with the rest of applicants that just don’t cut it. That’s why it has become so important to seek out the right opportunities that will give you the experience employers are looking for. What exactly are they looking for? When universities are focused on the employability of their students, they look for opportunities that will give them development beyond the classroom. This is why they offer career advisors, networking and mentor support, even internships and extracurriculars, as well as on and off-campus work.  Internships give students great insight into the workplace,

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5 Steps to Get Your Email Read

5 Steps to Get Your Email Read The majority of emails are read while multitasking – most likely on a mobile device – so the author is constantly fighting for full attention. You have something to say – money, health or major business decisions may be riding on it – and it is entirely frustrating when the message is not fully received. However, in today’s fragmented workplace email is still the best format for corporate communications. Approximately $37 billion per year is lost due to poor communication according to a study by the Holmes Report. Assuredly companies that have great communicators as leaders have 47% higher returns than those that don’t. Many leaders pride themselves on constant communication, yet still have issues in execution. The emails are being read, but the message is still lost. Get your message through the first time. Here is a

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4 Chances to Make a Good First Impression

4 Chances to Make a Good Impression When it comes to your personal brand there is nothing like a first impression, but many do not realize that you have 4 chances to make the perfect one: 1. First scan There is an immediate overall impression formed the moment you are first seen. Most of the time this scan is done without your knowledge. You may be in a conversation with someone else or have just walked into a room. It may be a side glance or a view from 50 ft away, but it is normally always a full body scan. This impression does notice attire but is more about composure and posture. It looks for a professional profile and body language that suggests openness, respect and confidence. How to control the first scan: Try to identify how you come across in a first scan.

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The New Work-Home Life Balance (from home)

Working at home during the COVID-19 social isolation isn’t simply working from home. This is working from home while you homeschool children who are not in the habit of homeschooling.
Here are some tips that can help restore some control in the new normal.

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