Personal branding with a purpose.

The 2% System was designed for students and professionals to easily create a personally branded website to market themselves for better career opportunities. 

Created by marketing and branding experts, The 2% System is part branding eCourse, part website builder, and part career coach to help you land a job interview.

What's the deal with 2%?

Let’s say 250 people apply for any given job. Approximately five of those applicants, that is 2%, will be contacted for an interview.

The 2% System is a series of educational videos and resume and personal branding website builder developed by digital marketing experts that helps you uncover your pro(fessional)-personal brand. We combined the system with job seeking tips and techniques, to give you a higher chance in becoming the elite 2% of applicants.

The original “system” didn’t even start out as a system. It was a checklist that our founder, Taylor, used when applying for jobs. After her marketing colleagues saw it in action, they knew it could be transformed into a career-building system to help applicants stand out during the job-seeking process.

Try our resume website builder and job-search toolkit FREE for 14 days.


Taylor Hazlehurst, Founder & CEO
Marshall Evans, CTO

Founder Story

"I've never been afraid to quit my job."

In 2017, Taylor used a very specific process for applying to the job that only took her a week to secure. It was the highest paying job she’d ever been offered. It was for a fashion brand that matched her personal brand and style (what fun!) By all means, she should have been happy with this company while she pursued her entrepreneurial dreams on the side. But the CEO (her boss) was a disaster and she was miserable.


“It’s OK,” Taylor confidently announced. “I’ve never been afraid to quit my job.”

Her friends and family didn’t believe her, but Taylor had refined this process for a decade and had it down to a science. She tested it against positions she wasn’t even qualified for, and regardless of getting a job offer, she could always land an interview. That’s because, she was the master of pro-personal branding.

What is Pro-Personal Branding? Pro-personal branding is using all the right tools to build a personal brand specifically developed for the career you’re pursuing. No, it’s not like becoming an influencer, but it is all about developing the influence you need to gain confidence and interest from hiring managers.

But once Taylor realized how useful her system was for her own life, for her friends, colleagues, and family; and how it had managed to provide them and her with a kind of self-driven job security, she knew she needed to share it with the world— starting with high school and college graduates. 

After all, you have done all this work to get an education— don’t get lost in piles of resumes! 

This is how and why The 2% System was born— for you.

Taylor Hazlehurst, Creator of The 2% System

We give back (and you can, too!)

The 2% team is working to provide headshots, resume websites, and tools for career advancement and pro-personal brand empowerment to people in need and to communities across the nation by working hand-in-hand with nonprofits like Generation W.

Generation W supports the growth of young girls through clubs and mentorship across the U.S.


If your organization or company is interested in sponsoring resumes for people that have recently lost their jobs due to COVID-19, please reach out!

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